Lead-generation & outreach platform
Outreach & Lead-Gen Platform
A three-part lead-generation system: an automated crawler for bulk capture, a browser extension for manual review capture, and an admin dashboard tying both into one reviewed, reported pipeline.
A strong case study should explain the workflow, the constraints, and the product judgment behind the interface.
Primary metric
In active use
Product maturity
3/3 shipped signals
Role
Systems design, crawler and extraction engineering, and dashboard build across all three tools.
Challenge
B2B outreach teams need to turn public contact listings into a clean, qualified lead pipeline — without manual spreadsheet work, and without the junk a naive scraper collects.
Approach
Built three cooperating tools on one Supabase backend: a desktop crawler with layered extraction (OCR, NLP name attribution, structured-page parsing) for bulk sources, a browser extension for pages that need a human judgment call, and an ops dashboard for triage, blacklist rules, reporting, and team activity.
Impact
Gives outreach managers one place to see lead quality and team output instead of reconstructing it from inboxes.
Product snapshot
Outreach & Lead-Gen Platform
Product snapshot
Replaced ad-hoc spreadsheet work with a repeatable capture-review-report pipeline.
Highlights
- Automated + manual capture paths
- OCR / NLP extraction
- Review + reporting dashboard